Search Engine Optimisation At It’s Best
Welcome to my website, I am Jon Harrison (Mr Infaweb) – an SEO consultant offering services across Scotland. You can Contact me by clicking this link or using the contact link at the top of the page.
I try to strip back the jargon and tell it to you how it is, but this can often be hard due to the nature of the topic. If my content gets too intense then send me an email and tell me. I will happily explain it in a better way for you and alter my content appropriately. My key motivation is to help businesses understand the topic so they can invest in the correct areas.
What often makes this topic even more confusing is that there are no standard definitions for what a consultant in this field should be doing. We work on the specialising ethos as it’s hard enough trying to keep up to date with the search engines without trying to learn everything about design, coding etc. We appreciate the skills and know their impacts on SEO, for everything else we have key partners.
As I mentioned we offer our services across Scotland, this includes; Edinburgh, Aberdeen and Inverness. We, The Infaweb Team, try to help business grow online and give you the information you need to make sure your investment online goes in the correct area.
This is what we do:
The Technical Part
This topic, like many things online, comes with its technical aspects. It encompasses things like making sure the code is valid where possible; looking at how people (and search engines) get around your website and other aspects that influence the fundamentals of your site.
When looking at this part of the puzzle we need to ensure that not only humans can navigate your pages but also search bots. A search bot is just a little electronic spider that goes through your website to report back to the search engines. It picks up lots of bits of information about the content and the quality.
One of the other areas we look at is the connection between author and content. By using some code you can link up accounts so you can tell the search engines who created the content on a given page. This takes away the anonymous aspect of online content and it has its advantages.
The list goes on in this area but this is a good overview of the types of things we look at.
Off Site Elements
I know you have just read that sub heading and thought “what?” but do not fear, as an explanation is near…
Off site optimisation is all about making sure that your website is getting some acknowledgements online. Again I hear you scream “what?” The search engines need a way to show which websites are good and which are not. It does this using many different indicators. but the basics of it come down to people giving you acknowledgements in the form of links. This is a link to Google’s webmasters guidelines. What that does, is say I value it, (Google’s guidelines) and I am going to tell my readers about it. So, in effect, this gives one ‘credit’ to Google.
The search engines count these credits and value them individually depending on relevancy and quality. The more links you have the higher you rank (in theory). There are lots of other factors that influence your rankings but you have to get this one correct to get to page one in Google for competitive search terms.
As your site gains age and links it starts to build a reputation. This then forms trust and you start to gain good rankings. Your links could be social media mentions, links from blogs or video links on You Tube. There are many different types of links using many different types of media; the key is not to be tripped up with unnatural, spammy links as they will hinder you, rather than helping you.
All The On Site Bits
This is ‘what it says on the tin’ – everything on your website. Earlier in the page we talked about the technical aspects and most of that is on site stuff, but this section is more about the things you, as a visitor to the website, can see and use.
The main element to this is the content and don’t just think written words either. Think images, video, voice and text. Combine this all together and you get a rich content website.
But like all of this stuff it’s not as simple as that. There are rules to follow and strategies needed. For example how are you going to generate new content every week, who will do it, what will the topics be, how will you tie this in with your social media, how will this tie in with you marketing goal…..?
Don’t panic just yet as it’s not as scary as it might look. By working through your goals online and your company targets you can generally work though these tasks and assign them to the correct resource (either internal or external.) Then by training the relevant people, you can get the ball rolling.
This section also covers social activity on your website. If you have a blog. for example. how do you moderate comments and how do you encourage people to socially share your content?
We review your website and depending on your setup, we give you the information you require.
This is part of the onsite section but in more detail. It has its own section due to its importance. This is all about the things you see on a page. For example, on this page you see images, content, headings etc…
The First thing to think about is the keywords. A keyword is something that people type into the search engine when looking for something. So when I want to find a search company I might search for “SEO Company Edinburgh” and get a company like http://www.seocompanyedinburgh.co.uk/. That would then be the keyword. Using online tools you can find the most popular and relevant keywords to your website so you can optimise for them.
Once this piece of analysis is complete you then need to optimise your pages. This involves looking at the actual content, the headers, sub headers, page title, meta description and a few other bits and bobs. The title and meta description are, in general, the two elements that show up in the search engine when your page is listed. These are key elements to the on page work.
By following our best practices and doing the correct research, you can fine tune your pages into honing missiles for your keywords.
Not every SEO company pushes this, but I feel if you don’t measure, how can you claim success? By taking key indicators we can measure the performance month on month. This looks at traffic, where you get seen in the search engines and when arranged we can also look at success factors to calculate return on investment.
This subject is a beast and there is a lot to it when done correctly. This is why we specialise in it and leave some of the other online services to our partners.
The images below this line of text are some of our clients. Feel free to have a browse through. If you feel we can help you in any way please contact a member of the team.