What is Online Marketing?
Advertising is one of the essential parts of business and is what many companies spend millions on, but what does internet marketing involve?
its not as easy as just jotting down a list on paper but a few things it contains are;
This list may look very simplistic and it is but everything needs doing properly. By taking a strategic approach you can rank highly in the search engines and get results.
One of the most effective strategies for reaching people online is by utilising the main search engines (especially Google), which has millions of users per day shopping and researching. How do you get seen in such environments? Search engine optimisation is the answer. Tweak your website to make sure that search engines like Google, Bing and Yahoo can analyse your content appropriately and then build natural authority to your website to move it up the rankings.
Sounds easy but it can get complex and if its done wrong you will get negative results. We work with clients in towns and cities such as Aberdeen, Edinburgh and Inverness, let us know if you need some help.
Our Thoughts About Conversion Rate Optimisation (CRO) and Analytics
Many websites already have good traffic and list well in the search engines. They have well structured PPC campaigns and run along really well. So what do you do next? You optimise, look at the user behaviour and tweak your efforts to capture more sales per visit. Look at your website analytics to see what users are doing to see if they are getting lost on the website, if they cannot find items or if your search results on your website are not giving the users what they expect or want.
This information can help increase your sales without having to open up your audience reach. You have the people on your website now help them buy things from you. You may find that they struggle to find your company phone number or they hit a page of content that is worded slightly negatively and this puts them off.
You can read more about our thoughts on Conversion Rate Optimisation here.
Do not underestimate the power of analysis and trying to optimise the conversion from a visitor to a customer.
Harnessing Social Media Traffic
Social media sites such as Facebook, Twitter, Pinterest and Reddit have huge audiences that can help you share your thoughts, and voice your opinion online. You can run campaigns to slowly build awareness, push products or simply interact to gain feedback. What ever your requirements, there are enough users in this area to help you get the interaction you need, and numbers are increasing monthly.
From content to video or even audio the technology is there and widely being used so take advantage.
Pay Per Click or Shortened to PPC
A Pay per click service is offered by Infaweb in Edinburgh, the Scottish borders and across the UK. What is it? Well open up Google, enter in SEO and click search. The top results and the ones down the right hand side all labelled with “Ads” and a shaded background are paid advertisments known as pay per click (PPC) adverts.
Why use PPC? Well getting to the top of the organic listings can take a long time and people often want and demand instant results. PPC can give you very quick results to reach your audience now. We’ve written more about our pay per click services here.
Effective Content Writing
Content is what the internet is based on, with out it the net would be empty. The problem is many of us do not all have the time or skills to create the content we want. Effective content writing can help share, inform and persuade people, it’s a powerful tool.
Good content writing can help you get a marketing message across, capture traffic from the search engines or tell people something important that’s happening in your business. Professional copy writing, a service we offer here, will help you get your message across in the best way, no matter what the reason.