Internet Marketing
Marketing is one of the essential parts of business and is what many companies spend millions on, but what does internet marketing involve? Well its not as easy as just putting a list on paper but a few things it contains are;
- Researching
- Planning
- Implementing
- Monitoring
- Evaluating
This internet marketing list may look very simplistic and it is but everything needs doing properly. By taking a strategic approach to online marketing you can rank in the search engines and get results.
The Process Starts With Researching
By looking through the internet and finding your competition you can analyse and plan what you are up against. Here at infaweb we use the search engines to analysis competition and see what your rivals are up to. By doing this you can stay ahead of the game making you aware of what the customers are getting and expecting in your field.
Planning
This is essential to keep things moving forward at an efficient rate and getting the maximum results. We provide a plan for our projects to suit your needs and budget to help you gain what you need to. Plans are different for all projects due to the variety of needs for online businesses and are analysed at the beginning of projects with ongoing evaluation.
Implementation
Once our team at infaweb have developed a plan with you, the client, we can then start implementing and at the same time try to keep you as up to date and involved as appropriate for the project. This also helps to adapt to changes in the market place and this is essential for online business. The implementation process is manually done for all our projects and is manually followed to ensure maximum quality.
Monitoring and Evaluation
These are both done through out your internet marketing. Your marketing needs will change on a weekly basis sometimes and this needs to be monitored. This will ensure nothing is over looked, avoiding time and money being wasted. On evaluation, plans may need to be altered but this is all done in an agile way to ensure your needs are met.
For information on how we can help market your web site on the internet please contact us
SEO
One of the biggest areas for reaching people online is using the main search engines (especially Google). Millions of users per day and its tool kit grows every month. How do you get seen in such environments? Search engine optimisation is the answer. Tweak your website to make sure the search engines can analyse your site appropriately and then build natural authority to your website to move it up the rankings.
Sounds easy but it can get complex and if its done wrong you will get negative results. Let us know if you need some help.
Pay Per Click or shortened to PPC
Pay per click is offered by Infaweb in Edinburgh, the Scottish borders and across the UK. What is it? Well open up Google, enter in SEO and click search. The top results and the ones down the right hand side all labelled with a "Ads" and a shaded background are all paid adverts known as pay per click (PPC) adverts.
Why use PPC? Well getting to the top of the organic listings can take a long time and people want and need instant results. PPC can give you very quick results to reach your audience now.
Conversion Rate Optimisation (CRO) and Analytics
Many websites already have good traffic and list well in the search engines. They have well structure PPC campaigns and run along really well. So what do you do next? You optimise, look at the user behaviour and tweak your efforts to capture more sales per visit. Look at your website analytics to see what users are doing to see if they are getting lost on the website, if they cannot find items or if your search results on your website are not giving the users what they expect or want.
This information can help increase your sales without having to open up your audience reach. You have the people on your website now help them buy things from you. You may find that they struggle to find your company phone number or they hit a page of content that is worded slightly negatively and this puts them off.
Do not underestimate the power of analysis and trying to optimise the conversion from a visitor to a customer.
Social Media
Social media has a large audience and can help you voice you information online. You can run campaigns to slowly build awareness, push products or simply interact to gain feedback. What ever you requirements are the pool of people in this area is enough to help you get the results you need.
From content to video or even audio the technology is there and being used so take advantage.
Content Writing
Content is what the internet is based on, with out it the net would be empty. The problem is we do not all have the time or skills to create the content we want. It helps share, inform and persuade people, it's a powerful tool.
Good content writing can help you get a marketing message across, capture traffic from the search engines or tell people something that's happening in your business. Professional copy writing will help you get your message across in the best way, no matter what the reason.
When I write the word email I first think of Spam. This is due to the amount I get everyday and I am sure you do. So how can email help and how do you distinguish it from Spam?
- Have emails lists people have opted into
- Stick to the legal guidelines
- Make them attractive
- Make sure there is a focus point to them
Well structured campaigns can work; Spam efforts can cause you a great deal of problems. Just like many other things it's the quality not the quantity. Focus the efforts and do it for the correct reasons.
