Marketing in the Scottish Borders - Online and Offline
If you looking for a Scottish Borders marketing company or looking for a marketing strategy in the Borders then you have come to the right place.
There are two main sides to a marketing strategy; online (on the internet) and offline (leaflets, magazines, signs, networking etc). From websites and search engines to local networking and leaflets please contact Jon for a free consultation.
Online Marketing in the Scottish Borders
Online marketing is all about websites, search engines, social medial, links and online publications. This may be daunting at first but when planned out it can be straight forward.
- Build a website - please see website design Scottish Borders
- Research what people are looking for and optimise you website - please see SEO Scottish Borders
- Build links to your website to improve you search engine listings and to gain more visitors - please see SEO Scottish borders
- If you need more visibility online you can look at pay per click (PPC) advertising in Google Yahoo and Bing.
- Social Media and networking online
- You can also look at online shops / affiliates. By setting up an Ebay shop or using a hotel booking website like Laterooms.com you can open up your customer base dramatically
Offline Marketing in the Scottish Borders
Offline Marketing is all about networking and advertising in the real world. At Infaweb we do not claim to be professional offline marketing experts, our expert skills are online, but we can offer assistance to businesses in the Scottish Borders and we help co - ordinate all your efforts with the correct companies.
Some useful starting points
- Door to door leaflet distribution in the Scottish Borders
- Border Events magazine
- Kelso life magazine
- Local networking days around the Scottish Borders
- Borders Business Group - Info@bordersbusinessgroup.co.uk
Please do not hesitate to contact us with any enquires.

