Quality Management for PPC from Edinburgh and the Scottish Borders
Pay per click management is all about getting traffic from the sponsored areas of the search engines. Our main focus and core skill is organic search engine optimisation which you can read more about here and here, however we also offer an efficient PPC Edinburgh service.
When looking at a major search engine like Google you will see sponsored links at the top and down the right hand side of the page.
- You can gain fast results for multiple keywords
- You can turn it on and off as your business needs it
- You can easily analyse the data from the campaign
- You can optimise to help capture certain audiences
- You can expose your business to people who would otherwise not see you
What type of companies can use PPC;
- Service providers
- Information websites
- And most other types of business!
Why Outsource Your Campaign?
It takes a lot of time and focus to gain the best results from a campaign, by outsourcing it you free up your time allowing you to get on with other tasks.
How it works
Most search engines use a pay per click or cost per click advertising program. They generally allow you to advertise on different platforms to different people. You can chose geographical locations, times, topics etc to determine when and to whom you want your adverts to appear.
This can all be managed with budgets and each cost per click is generally determined by a bidding process. Again this can be capped or uncapped and depending on who bids the highest depends where you get listed.
Quality and relevancy also come into play as the search engines not only look at cost, they also check to see how relevant the advert is the topic searched for. You can use this to your advantage and it helps reduce your cost per click.
Our PPC Edinburgh service was developed when we found potential new clients and existing clients wanted all their online marketing done from one business.
Due to that we have spent a lot of effort up skilling and bringing in the resources and expertise to accommodate this. We always put our clients first and no matter what service they need we will do our best to accommodate that.
Utilising a Pay Per Click strategy is also a great way to drive targeted traffic to your website while you are working on a new search engine optimisation campaign. We can also help with this so please do not hesitate to contact us.
Can You Keep It Simple?
You can but if you go complex you reduce advert costs (generally). The more specific you are with your adverts, the more relevant you make them and the more you target them at specific audiences the cheaper the adverts and the better conversion from click to sale you will get.
An example: if you were crafting an advert to sell meat from your butchers across Edinburgh and you kept it simple using; Scotland as the location, and used related phrases to do with meat and selected any time of day.
You would find that you were spending lots of money and getting lots of generalised meat related traffic from visitors who are not looking to buy meat at all, they may just want information on a meat recipe.
They may also be over in Aberdeen and you do not cover that area. By drilling down from this you can specifically target the people who are looking to buy meat in Edinburgh and the types of meat you sell. This narrows the focus and increases conversion rate, improving your ROI.
Please do not hesitate to phone us with any questions about our bespoke PPC services, or to help you move your online project forward.
As mentioned above we can help any business UK wide.