Search Engine Optimisation (SEO)

Infaweb offer an honest, high quality, beneficial service to help optimise and generate traffic to your web site. The main aim of search engine optimisation (SEO) is to get potential customers to your site so they can see your products and/or service.

To enable Infaweb to get your site ranking in the search engines we need to do the following:

Search engine optimisation (SEO) analyse. This stage includes: competitor analysis, keyword analysis and onsite analysis.
Search engine optimisation (SEO) basic principles. This ensures your website conforms to the search engine guidelines and is readable by the search engines.
Onsite optimisation. This includes: content, links, code, structure, video and images (ensuring that by optimising for the search engines we are not compromising the users experience, instead enhancing it.)
Offsite optimisation. The main focus in this stage is to show the search engines your site has credibility. To do this we need to generate quality links to your website and develop an online social network.

At Infaweb we provide a range of services from a full package, as described at SEO Packages, to a fully tailored service. We are agile and can adjust to fit your requirements so please do not hesitate to contact us no matter how large or small.

Initial Analysis

Before work can be done to your site and links can be generated Infaweb perform a full analysis to ensure the correct work is done for your business.

The Basics

At Infaweb we ensure all our work conforms to the guidelines given by the search engines. This ensures we do not break any rules that may stop your website from ranking in their results. Search engine optimisation only gives sustainable results when the guidelines are met and the work is done from the ground up. By this we mean you need the basics as your foundation before you start optimising your content and building your links.

Onsite Optimisation

This is everything that is on your website, directly in your control and changeable. By optimising your site you are making it relevant to certain words/phrases and making it readable by the search engines.

This includes:

Keyword / Phrase Analysis - By researching what your company offers and what people are searching for we can find the most suitable keywords and key phrases for your business
Content Analysis - By looking through your page content on your website and looking at the keyword density in your page compared with your main competitors we can identify changes that could improve you content
Content Optimisation - By implementing the above changes and ensuring the value of the content has not been affected you can ensure the content is readable by the search engines
Meta Tag Analysis - Each page on your website should have meta tags to give the search engines an initial view on what your site is about. It will also use these for snippets on their listings if it cannot find anything suitable in your page content.
Code Analysis - Some code that is used on the internet is not readable by the search engine, for example a search engine cannot read the content rapped inside flash design. By doing code analysis we can ensure everything valuable in your website is readable by search engine robots.
Header Tag Analysis - By using correct header tags in a structured way it allows the search engines to see how your page is built up and the title of each area. This helps the search engine see exactly what each area of the page is about and be able to break the page down.
Site Map Checks - Site maps come in two forms; user site maps and search engine site maps. User site maps allow users to have a look at the structure of your site and click directly to a page. Search engine site maps show the search engines all your pages and allows them to navigate through them all.
Navigation Review - It is important that users and search engines can navigate through your site. If your navigation is build using images or is wrapped in unreadable code then this may make it difficult to navigate your site. Infaweb ensure that your navigation is clean and easy to use for both parties.
Internal Links Review - We look at your internal links to ensure they all read and point to the correct location using good anchor text. This helps the user and search engine know where the link is taking them.
Image Alt Tag Optimisation - People who cannot see images and the search engines need alt tags to know what the image is about. We check your images to ensure you have these set up and optimised.
General Observation Of Your Website - It is important that your website is visually pleasing and easy to follow. Infaweb can work with you to look through your site for some possible improvements, if there are any to be made.

Offsite Optimisation

This is everything out of your sites control but impacts your website and its reputation. This helps gain confidence in your site and builds up credibility. The search engines then use this to decide who ranks number one and who ranks number one hundred.

This includes:

Link Building - please see Link Building for more details
Search Engine Submissions - It is good practice when significant changes are made to resubmit your site to the search engines for review. It is not vital that this is done as they do this periodically but it will speed up the process.
Social Networking - This is a vital part of the online world these days and by creating a social network online you are able to get a message across to a large number of people very easily and quickly. There are more details on this at Social Networking.

We can create and implement all of the above for you or simply guide you through it, please contact us by clicking for more details.

Monthly Tracking

Monthly reporting is essential to ensure you are getting results from your investment. We understand the need to physically see the results and monthly tracking makes this possible. We offer different reports for various solutions, for example; we offer monthly reports to show ranking improvements and inbound link improvement. We also offer a full range of other reports including monthly analysis to pin point entry and exit pages to improve the pages that are making people walk away from your site, we also have one-time search engine optimisation (SEO) report to kick start your new site so it is readable for search engines.

Expert SEO Reports

Our main expert SEO reports look at; keywords, page content, link building, competitor analysis, site navigation, online statistics and page coding. We use our experience and knowledge to help make your site as relevant and optimised as it can be. In this process we manually look over your site and your competitors finding the best keywords for your website. We then advise the best strategy of placing the keywords in relevant places throughout your site and how to continue with offsite improvements.

We aim to get your site as clean and relevant as possible for search engines. This is to ensure it is placed as high as possible. Using our report structure we can check your entire site to make sure it will be searchable and look at ways to improve your site's online visibility.

We provide these reports to aid the end goal - when people search for your chosen keywords we want them to see your site and it will be relevant to what they are searching for. By being visible in the major search engines you are visible to potential customer and this, at the end of the day, is what having a web site is for. Our aim is to help you in a way that not only gives you visibility but gets your site to the people who are searching for the relevant products and services.

Specialised Reports

If you do not need a full optimisation SEO report conducting on your site we offer smaller reports for specific needs in search engine optimisation (SEO). We offer reports which include:

Metadata and content report
Technical report
Ranking reports
Link building strategy reports

We can tailor reports to meet your requirements and can include any information you require. For more information on these reports please contact our search engine optimisation consultant.

Link building

Link building campaigns are available to help bring more traffic to your site and aid your SEO campaign. We can submit your web site to various sites including; blogs, forums, social bookmarking sites, link directories and/or article directories every month to gain more links to your site. There are also other methods to gaining links like; link requests, email marketing campaigns and having material/functionality on your web site that people want to link to. We run the link building campaigns for a range of time scales with a monthly report detailing the progress of the submissions.

Webmasters, search engine optimisation companies and site owners use link-building campaigns to help get links to their sites for several reasons. One is to try and gain more traffic that will hopefully end in sales. The other reason is to try and get their site to rank better on the search engines. Once the basic SEO techniques are complete on your web site link building can be one of the most efficient ways of improving your sites online credibility. Please keep in mind if this is done in a large quantity then it will be classed as spam and ranked low. It is key to have a good mix of: optimised onsite content, links and a social network.

For more infomation on our search engine optimisation uk (SEO) services please contact us by clicking.