Search Engine Optimisation for the City of Aberdeen
For some time now, Aberdeen based companies have been endeavouring to elevate their search engine ranking by using the basic principles of SEO; search engine optimisation. By incorporating key words, known as search engine terms, specific to your area, business type and expertise, you stand a relatively good chance of ranking somewhere amongst a search engine’s many results. But by having your finger on the pulse of the frequently changing world of SEO, that top spot could be yours for the taking.
With more and more people turning to online instead of the high street to fulfil their shopping needs, it is vital that they find exactly what they are looking for both quickly and easily. This is where SEO comes into its own by offering many opportunities to be seen and heard.
To ease you in gently and cement a basic understanding of what search engines are, well, searching for, we have put together this quirky infographic...check it out
21 Top Ecommerce SEO Tips
So to summarise and clarify the basic principles of using SEO to secure a foothold in the search engine results you should create your own informative content incorporating key words, like SEO Aberdeen in this case, in the body of text, tags and headlines. Be careful not to saturate the site with randomly inserted key words, your content must flow, make sense, be grammatically correct and give something to the user.
Make your pages interesting and stand out, and therefore add to their search engine rank sticking power by having aesthetically pleasing design, good page navigation and by splitting the content between text, images and videos. Add social media buttons to as many pages as you can which will encourage customer feedback but remember to monitor your reviews.
But it’s worth noting that SEO is a well read, well travelled chap and the world wide web of SEO is a complex, pitfall riddled place so there is no use in solely relying on the odd keyword and pretty picture to take you from rank ‘as good as obsolete’ straight to the pole position. As search engines such as Google, Bing and Yahoo become cleverer with their analysis of search terms and sites, so companies must become cleverer with how they pre-empt and incorporate search terms. And as search terms step aside to make way for the new kids on the block, the links and the infographics out there, then companies must also consider their aims and alliances when thinking about an SEO update.
By working closely with our Aberdeen clients we get an understanding of their needs and requirements from search engine optimisation and can therefore specifically tailor our website packages (some of which will magically appear when you click on the aptly named underlined link) in order to get and maintain the best possible results...
In House or Outsourced? That Is The Question
When honing your website, some of the most easily achievable and main things to put a big tick next to can be done in house with minimal or no guidance from an outside source. As search engines want to maintain their credibility as reliable sources of information by having the best websites with the best content at the top of their lists, they have become extremely savvy and wise to underhand tactics that albeit may work temporarily, but that also may also land you in more than a spot of bother. Begin with the fundamentals of good English. Correct spelling and grammar, well structured and meaningful content coupled with simple page design and good navigation are the building blocks for a site that has every chance of rank success. Start to get a little more complex and you find yourself in code, tag and media territory and probably in need of a friendly helping hand.
Having worked with industries across the board, many with differing goals and requirements, we at Infaweb have tried, tested, advised and intuitively devised exactly the right long term SEO packages to meet and often exceed these requirements.
Two Sides To Every Story
So let’s get down to the nitty gritty and tackle the ranking riddle by appeasing the SEO gods...both of them! That’s right, there is far more to SEO that gets results than meets the eye, so we techie types have categorised it into onsite and offsite SEO. Both areas need to be working towards the same goal with the operative key word here being quality. Think like a site user and a search engine...
So, basically, onsite is everything you control - in other words, your own site and its contents. This mainly consists of code validation, meta data, header tags, site navigation, website design, images, alt text, keyword focus, grammar and spelling and of course the actual content.
Offsite search engine optimisation refers to getting other reputable websites and social media sites to link to yours and the majority of it is done through social media interaction (Twitter, YouTube, Facebook etc), link building and generating awareness of your site.
Pick Infaweb For An SEO Agency You Can Trust
Any SEO agency that tells you they can improve your ranking immediately or double the traffic to your site overnight should raise immediate alarm bells. It is just not possible. There is truth behind the old saying ‘all good things come to those who wait’ and you can’t rush a well done job. It takes time, commitment and of course, a budget.
Part of the battle is finding an agency that cares, one that doesn’t shout apparently random letters (a.k.a. computer speak) at you and bamboozle you with technical terms. If you value your business you need an agency that is ethical, upfront and honest and above all knowledgeable in their field.
Our years of experience have seen us expand from our head office in Edinburgh and open Infaweb’s Aberdeen branch, SEO Aberdeen. We have been successful in replicating our success, the key to which has been understanding our clients and their businesses. We are keen to share our knowledge through advice and recommendations. We understand that updating your website may seem like a daunting task and therefore are always available for meetings or at the end of the phone should you just want a chat. By involving us at the initial stages of the overhaul you will not only have the peace of mind only a professional Aberdeen SEO agency can offer but it will also save you time and money in the long run. And with Aberdeen being the fast paced business hub it is, these are two commodities you need on your side.
Why Aberdeen is Prime SEO Real Estate
Aberdeen’s steadfast population of 220,000 is only set to increase and with credentials such as weekly earnings rising 14.2% between 2008 and 2011, well above the UK average, and expanding employment rates it is no wonder that The Granite City is has held its own as one of the world’s most affluent and sought after business locations. Being named as a key area of economic growth in upcoming years, Aberdeen is rarely out of the spotlight which is an incredible asset for companies wishing to use its location and resources to elevate their business when it comes to SEO ranking.
Aberdeen, being the oil capital of Europe has seen more than its fair share of new business spring up over the years. But many of its companies and their employees, who owe their fortunes to this industry, are becoming increasingly aware of the global scope that is available to them with the right reach.
With countries such as Norway, Australia and the USA being amongst Aberdeen’s largest export destinations, and competitors springing up seemingly overnight, it is now more important than ever to portray a clear and concise message so that your business is amongst the first to get noticed.
Our SEO services in Aberdeen offer rigorous packages tailored to meet this demand. Companies such as Evoke IT, who offer high quality SharePoint solutions, and Intellicore, who provide application development, share the values of Infaweb and collaboratively through SEO Aberdeen provide clients with excellent search engine visibility.
If you’re ready to elevate your business and take the next step in moving forward and becoming a widely recognised company then please give us a call and we will be more than happy to talk you through an SEO strategy that is right for you
To complement this service, running alongside or as a completely separate entity, Infaweb also runs PPC Aberdeen. Within this package, pay per click management assists clients to gain quicker results through search engines. This is a method that allows a way of bidding on sponsored advertising slots in the major search engines in order to provide exposure for the correct targeted audiences.