Infaweb In Edinburgh

In a thriving, business minded city like Edinburgh, the desire to gain competitive edge amongst similar companies is higher than ever thanks to search engine ranking and that marvellous thing called the internet. Yes, no matter how hard you try to escape it SEO is everywhere and therefore a service you can rely on and trust is more in demand now than ever before. Just think about it, how did you get to this page? Most people would have typed into Google SEO Edinburgh or something similar.

It’s not about who can shout the loudest or who has the most memorable, perhaps even bordering on outlandish website, it’s about your customers being able to find you through search terms, links and virtual means via the aid of what has come to be shortened to SEO in the techie realms of the business world and what is also commonly referred to a search engine optimisation.

You cannot rank for everything. It’s just not possible. That is why we work very closely with our clients getting to know the core foundations, values and goals of their businesses which we can then transform into a plan that will help achieve those goals and put one in the back of the net over the opposition.

Edinburgh SEO – The Lowdown

Picture this scenario if you will; it’s your first day at a new school and you are doing all you can to be noticed for the right reasons and by the right people. Google, Yahoo and Bing are those people. If you create the right impression they can open doors for you but if you try too hard or are just don’t quite make the grade then you are destined to spend the rest of your time in their shadows...

and for the ones who don’t like analogies...

Search engine optimisation is a method of helping improve your listings in the search engines (mainly Google, Yahoo and Bing). By improving your search engine rankings for words people are searching for the more traffic, and the more paying customers, you are likely to get.

Video and Optimisation - See, hear, Jimmy

Getting that all important link from a media platform is like getting a Michelin star...you’ve earned it, now keep it. Watch this short clip to get a taste of what could be in store for your business with a little help from Infaweb.

Putting it into practice

Now here is the exciting part and when you might want to take notes - how to make your business and SEO a double act to be reckoned with. To do this, or at least set off on the right foot, there are some straightforward hints and tips that everyone with a website can and should be following and they include incorporating;

• A realistic and manageable amount of keywords into the website’s content, headers and tags
• Punctuation, grammar and spelling all has to be present and correct
• Site navigation that does not require your name to be Amelia Earhart
• A good balance of text, images and videos

So what should you expect from Search Engine Optimisation?

Now, before we go any further it needs to be made clear that search engine optimisation is no picnic and far more complex than embedding the odd search term keyword in text and titles. SEO is a complex, ever changing critter that requires research, a little sweet talking and good technical husbandry to metaphorically have it eating out of your hand.

But with the right campaign you should expect to find yourself ranking amongst search engines for a few key aspects of your business, getting more traffic through links and ultimately more sales.

All this and more can be yours and is a mere consultation away...

• Increased traffic from search engines
• Lasting results in the search engines
• Increased traffic from other websites
• Increased traffic from social media
• Improved visibility of your brand
• Competitor analysis
• Online analysis to monitor progress and online activity
• Online focus to help push your company in the correct direction

Why entrust this task to us?

• We’re old hands at this sort of things and have had the pleasure of working in many sectors so can see reactions to different sites. This means
• we are able to adapt to how the search engines are behaving and make tweaks to prevent it from affecting your ranking.
• We have our finger on the pulse of the ‘behind the scenes’ SEO so are up to date with changes in guidelines and what is given the thumbs up and frowned upon so
• know exactly what to do, and not do, to get you results.
• Search Engine Optimisation is at the heart of our business; it’s our core skill, our cup of tea, our bag and ultimately what we do best.
• Our experience extends over many sectors from so we understand how search engines behave differently with different sites.
• By contracting professionals you can save money by tailoring your package to your specific needs.
• We always look forward and once you have gained the ranking you want we can evaluate your package to keep the focus on the right areas in order to keep you there.
• Infaweb strives to be a leading Edinburgh SEO agency so offers high quality services to build your success.

Quality, that’s right up SEO’s street

Think of the search engines as old-school English professors; the sort that sport elbow pads and who are sticklers for quality and all things being grammatically correct, and you will see the link between being at the top of the class and top of the organic search engine results...

The search engines strive to have the best content and the best websites at the top of their results and use "quality" to determine which web pages get listed and which don’t. Just like your ABC was drummed into you at an early age, there are a few things to get right and remember from the outset and to make sure your site complies with...

• Validated code
• Well structured and written English
• A variety of media available to the user
• A well structured navigation
• Good website design
• Well structured pages
• One way links from quality websites and social networks

As time moves forward, so do the rules resulting in stricter guidelines and criteria being set by search engines in order to rank therefore it is vital you maintain your website and keep it updated.

We can come in at any stage of a project and do what is necessary to make sure you comply with these rules. And we don’t just do SEO work in Edinburgh but offer a UK wide service so welcome calls from anyone, anywhere.

Onsite and Offsite - Mr & Mrs Optimisation

SEO is a two-fold project with onsite and offsite taking different paths but working both together and independently to meet at the same place...the search engine result.

Onsite is quite literally everything on your site including the site itself and basically what you’re in control of. It is however more complex than just the good quality content that makes sense and reads well, it also includes (take a deep breath here) code validation, meta data, header tags, site navigation, website design, images, alt text, keyword focus, grammar and spelling. At Infaweb we understand that some of these terms may be new to you, or to put it another way...alien! That’s why we offer a comprehensive review of your site before we make our recommendations.

Offsite on the other hand is how you are found through links to your site from other reputable websites and social media sites. In order to get noticed you must interact on social media channels (Twitter, YouTube, Facebook etc.) and have icon links from your site, build links and generate awareness of your site. Yup it’s a melting pot alright, but the one key ingredient and therefore the main thing to focus on from the point of view of the search engines and users is quality, quality, and quality.

So why use a company over in-house? (1 of 2)

Not every business out there will have the time, means or even inclination to spend hours researching the latest changes in search engine optimisation with which, as you will by know by now having got this far down the page, it’s vital to keep up to date.

As our business is to help your business we have the means and the inclination by the bucket load and can act as a guiding hand, a helping hand or a dictator (if that’s what you think you need?!) in order to put both our time and resources and yours to the best possible use to get results. It’s our expertise and we know when enough is enough, it’s tempting to overdo the keywords and links but just like a referee, the search engines will know and penalise you.

And why Use Infaweb as your SEO Agency (2 of 2)

Don’t just rely on our accolades and accreditations to make your mind up and don’t solely base your decision to choose us on the fact that we have been successful in elevating the search engine rankings for our Edinburgh based clients.

Because it’s not just our reliability that has seen us succeed and we are pretty sure our work and business ethics have only got us so far so maybe it’s when you combine all this with our professionalism and skill that you’ll understand why SMEs, large corporations, start up businesses and one man bands choose us over other agencies that may be able to compete on price but that cannot compete on service.

We believe in an ‘all or nothing’ strategy when it comes to your business. If we can’t give you our all then we may as well give you nothing (not something we recommend by the way). This ethical approach to helping your business succeed gives us the best possible starting point to deliver a sustainable, relevant and, most importantly, focused service. Because ultimately, we want to see your business get to the next level as much as you do...it makes us feel all warm and fuzzy knowing we have played a major part in that.

Therefore we encourage you to come and join us for a cuppa and a chat to see just exactly how we can help the search side of your business as well as many other aspects. Putting badly done or nonexistent SEO right can be costly so at Infaweb we want to develop a strategy to suit your individual needs whilst keeping costs down and getting you results.

We offer everything from a fully outsourced solution to flexible packages and can give support to in-house marketing campaigns and provide consultancy to help ongoing campaigns so please contact us with any enquiries at all, or to arrange a meeting to discuss your requirements.

We think Edinburgh is such a great place to do business, we made an infographic about it!

Edinburgh, The capital of Scotland aka Auld Reekie

Most of us are familiar with Edinburgh for one reason or another, be it through evocative films such as Trainspotting and Greyfriar’s Bobby or a memorable ghost tour that you would probably rather forget, Edinburgh certainly has a canny knack of leaving an impression. But under its glamorous exterior and wealth of tourist attractions is a city that can hold its own against even the most famous and lucrative.

Situated on the coast, the capital of Scotland has been enticing tourism and trade for centuries which has seen it become economically sound and a great place to invest in some home-grown talent. Benefitting from great links to the rest of Europe, Edinburgh has promising global scope at its fingertips.

With an approximate population of half a million comprising of an army of workers contributing to making Edinburgh the world influencer in business, arts, science and financial services it is today, it has become a target for worldwide interest making the requirement to ‘stand out from the crowd’ that much greater.

Infaweb Edinburgh knows this city and its businesses inside and out and therefore offers tailor made SEO packages to suit your specific requirements. Using your location and resources and the resources of this great city, we can have you riding high in the rankings and one step closer to being and staying recognised over your competitors.

If you like what you’ve seen and if what you’ve read has whetted your appetite leaving you hungry for a serious SEO feast then please contact us to see which of our many services is best for you.

The top Edinburgh Castle image was provided by Edinburgh Scotland, so thank you to them for that.