Search Engine Optimisation (SEO) News From Edinburgh and The Scottish Borders
Get the latest in Search Engine Optimisation (SEO) news, free SEO tips, internet marketing news and SEO updates all in one place. Infaweb encourage our clients, as well as our site users, to be as knowledgeable as possible. This is to ensure they can make the best strategic decisions when it comes to Search Engine Optimisation and internet marketing. This SEO news area allows Infaweb to keep you up to date with what is happening and we also throw in SEO tips for you to take away and ensure your Search Engine Optimisation campaign is complying to it.
If you want to add anything further to a post, add your own post or just ask a question please do not hesitate to email our SEO specialist who will answer/post your message on our SEO news area.
Thursday, July 05, 2012
Infaweb Launch the new website
After months of hard work we have launched our newly designed website. There is still some fine tuning but we are really pleased with it.
Thank you to all the team. We look forward to everyone 's feedback.
# posted by infaweb @ 16:00 PM
Thursday, May 03, 2012
The penguin hits. Google unleashes its latest update
How do you fix any problems this has caused for you? Improve your website quality. Remove bad links to your site and clean up your onsite code and content. Want more information then give me a call.
# posted by infaweb @ 15:46 PM
Tuesday, January 10, 2012
Happy New Year
Welcome to 2012 - have you planned your years marketing and online targets? January and February are key months for many people to plan for the year ahead - please contact us to help with your 2012 web planning
# posted by infaweb @ 20:20 PM
Saturday, October 08, 2011
URL File Extensions
Building a new website? Make it future proof and do not display the file extensions. The advantages of not displaying .asp .php .html etc are;
- If you ever change from one type to another you never have to redirect the pages or worry about old and new pages
- Your URL is shorter so it is better SEO optimised
- It is easier for the end user to type in to the address bar
- It is easier for someone to create a link to
# posted by infaweb @ 15:40 PM
Sunday, September 11, 2011
Canonicalisation
Can you access your site from multiple URL's? Examples; www.mysite.com, mysite.com, www.mysite.com/index.html
This can have an impact on your rankings by splitting links across different home pages rather than just one as well as displaying duplicate content. Use 301 re-directs to clear this up.
# posted by infaweb @ 14:35 PM
Sunday, August 21, 2011
Website Content Update
When was the last time you updated your website content? It is good practice to ensure you update your website content regularly with fresh text. Have a bog, news area or a bulleting area on your home page to tell everyone the latest news in your sector.
# posted by infaweb @ 15:39 PM
Monday, August 15, 2011
Video For Search Engine Optimisation
Have you uploaded any videos lately? Help develop your inbound links with quality videos. Upload them to U-Tube or put them directly on your site, gain people's interest and talk about them. The more useful the video the more successful they will be. The main social networking sites are great places to host them due to the size of their user base. Ensure you get a link back to your site and ensure the video is useful.
# posted by infaweb @ 20:39 PM
Tuesday, August 2, 2011
Duplicate Content Do You Still Have Any?
This has been a no no for a long time but just double check your old pages, the ones you have not used for some years that you optimised a while back and forgot about. Just double check you have not recreated a very similar page or that your keyword pages are not too similar and lastly ensure all your pages have a useful purpose for the end user. Do not create content for the search engine, create it for a human.
# posted by infaweb @ 13:59 PM
Wednesday, July 26, 2011
Speed Speed Speed
Google's obsession with speed continues as they develop their tools further, but how do your tools hold up in the speed test? Is your site fast, efficient and usable or is it sluggish and slow? Make your site more useable by increasing its processing speed and response time.
# posted by infaweb @ 16:12 PM
Wednesday, July 18, 2011
Is Your Site Code Valid?
The search engines are on the push to ensure your site code is valid and using this as a way to distinguish between good and bad quality sites. Get your site checked before your rankings are hit.
# posted by infaweb @ 08:30 AM
Thursday, July 07, 2011
Does Your Site Have Anything Worth Linking To?
Natural links are what webmasters aim to achieve and to achieve success in this you need to give people something to link to. What does your site offer? Some ideas: mobile applications, gadgets, online applications, online tools, mobile tools, freebies, great content, detailed papers and quality reviews. The list is endless but the key is quality.
# posted by infaweb @ 08:54 AM
Tuesday, June 28, 2011
+1 Is Being Added to all Google's Tools
Google announce that they have added their +1 to webmasters tools and Analytics, I think it is safe to say the more time goes on the more important this will become.
# posted by infaweb @ 17:59 PM
Monday, June 27, 2011
+1 Goes Global
Google have launched their +1 for all to use in the UK, get this on your web site before your competition and get people clicking. Could this be the new way to gain credits to move up the rankings???
# posted by infaweb @ 15:32 PM
Monday, June 27, 2011
The Start Of A New Launch At Infaweb
Keep your eyes on our pages for updates, new content, lots of ideas, SEO knowledge and general Search Engine Optimisation News and Updates. Please let us know what you think of our changes. If there is anything you want to post on the wall please just send it over and our SEO specialist will take a look
# posted by infaweb @ 11:37 AM
Friday, August 25, 2006
Possible Google Update
Anybody noticed the results for the site: command being very inconsistent today in Google? On most of the sites we manage the site: command has been the same static result since the last major update but looks like things are changing today.
If you have large search engine optimised A-Z directories that you use to generate traffic to your web site then you need to keep track of today's events.
# posted by infaweb @ 9:45 AM
Friday, May 12, 2006
XHTML and Search Engine Optimisation
Q: What is the most important rule to remember when optimising your web site for search engines?
A: MAKE SURE THEY CAN READ IT!
Frames, java script code and magical SEO tricks that a cowboy sold you, just make me cringe. It is an easy rule and you can achieve it by using simple methods for FREE yourself.
Using XHTML is a great way to clean up your web site. Your tags are fully formed and validated, the search engines just come and read your web site without trying to second guess badly formed HTML tags.
That is it!
Using XHTML and CSS you can design good web sites and achieve everything you need to without using java script, frames or a mass of images.
For more search engine optimisation information please contact us
# posted by infaweb @ 10:38 AM
Wednesday, April 19, 2006
Infaweb win contract to provide technical SEO analysis reports.
infaweb win contract to supply new, up and coming SEO company Web Xposure with technical SEO analysis reports.
Web Xposure have an experienced management team, who between them, have 9 years experience in website optimisation. They decided to step out on their own and form a new company Web Xposure.
The major driving factor behind their decision was quality and passion. "The quality of service being provided by a lot of companies in the optimisation business was appalling" said Rob Burns one of the founding partners.
He went on to say "I have always been disappointed with UK SEO companies claiming that they can provide this service when it is quite obvious that they will fail from the onset, quality of service is the key driving force behind our service and we will deliver"
From its inauguration the company has had a philosophy of high quality one to one service and provides a level of service enviable in the search engine optimisation arena.
Another of the partners Nathan Webster was very happy to explain to us that web site optimisation is a constant learning curve and new ideas and thoughts are coming out everyday. "Ultimately though it's all about genuine enquiries to your website, which will lead to new customers".
Web Xposure are a Website Optimisation company providing a quality driven service for companies wanting to gain a greater exposure on the search engines.
For more information please visit: http://www.infaweb.com
# posted by infaweb @ 10:23 AM
Saturday, April 15, 2006 Official launch
infaweb.com is officially launched. Check it out: Infaweb
# posted by infaweb @ 1:56 PM
